The EADA international meetings held since 2022 have provided guidance and input to the EU Council of Ministers Conclusions on empowering the cultural and creative sectors through data-driven audience development, commonly termed the Ghent Manifesto.
The Ghent Manifesto highlights below, continue to form the goals and call-to-actions on which the EADA is founded:
Encourage Research and Collaboration
Promote cross-sectoral and cross-border collaboration with governments, academia, and commercial players to explore standards for accessible and sustainable digital infrastructure, ensuring compliance with EU intellectual property and data protection rules.
Facilitate the development of Standards for Data Management
Advocate for the creation and use of standards and frameworks to support the cultural in collecting and managing audience data, making it accessible, comparable, and interoperable for user-centered services.
Stimulate Data Literacy and Capacity-Building
Identify best practices on data collection, analysis, management, and governance.
Stock take and share Digital Tools for Audience Development
Encourage research to identify emerging trends and essential skills for audience development, along with strategies for integrating these skills into educational and training programs.
Promote Cross-sector and cross-territory collaboration
Facilitate consultation and sharing of best practices in developing digital ecosystems and strategies for data collection on audience participation, considering the needs of smaller cultural organizations.
Support Digital Transformation
Explore ways to address the digital transformation needs of the sector through data-driven solutions and innovative digital projects in European initiatives.